Journey Home Made

Journey Home Made

Creating A Cohesive Pinterest Look

Marketing, Current Events, Journey Home MadeJennifer LortonComment
pinterest board cover beautiful blooms.jpg
pinterest board cover desert.jpg
pinterest board cover flatlays and my surfaces.jpg
pinterest board cover furgus and friends 1.jpg
pinterest board cover illustration and design.jpg
pinterest board cover looking up.jpg
pinterest board cover the forest.jpg
pinterest board cover the prairie.jpg
pinterest board cover the sea.jpg

I'm trying to up my Pinterest game. I've had a Pinterest account for years, filled with beautiful boards and pins, but I haven't really taken the platform very seriously. I've been doing some research on how to use it more effectively. One of the first steps is to create a more cohesive look. I have designed these covers for some of my boards. I will be posting more of the covers as I finish them. Please have a look at my Pinterest account - it's filled with beautiful inspiration.

Rebranding Journey Home Made In 2018

Current Events, Journey Home MadeJennifer LortonComment
Rebranding mood board for Journey Home Made. Branding by the seasons - Summer Style. Soft, ethereal, homey, and artistic. Hygge style

I decided to do a bit of rebranding with Journey Home Made. New year, new look. I feel this is a much more cohesive representation of me, my buslife, and my creative endeavors. I was so inspired by figuring out a look, color palette, and general vibe that I felt was "me". These really are my favorite things. It kind of surprises me how feminine it all looks when gathered together, because I'm not the most girly-girl. I've always been a bit of a tomboy, and I joke that I have some dude-like tendencies, but there is no denying I love pretty stuff. So, I am going to embrace the pretty, and run with it.

I decided to incorporate soft watercolor washes, my beloved neutral color palette, lots of texture (including my styling surfaces), ethereal imagery (I do love a cloud photo), natural elements, artistic bits, and a comfy vibe to tie it all together. I poured through my photo library looking for the photographs that resonated with me the most, and based my color palette on the colors that appeared most often. Of course neutrals, and soft whites made regular appearances, along with the blush tones of a desert landscape, blues of the ocean and sky, and shades of green found in nature. 

I hope you enjoy the new branding!